The Photographic Essay (American Photographer Master Series), by William Albert Allard

Why?

"He tells this one story that really impacted me about how when he's starting an assignment, and he arrives in a place, how you get in, and how you have to just kind of start over each time to try to ingratiate yourself in a way that's right for that place." 
- Lauren Greenfield, Photographer

"The book also demonstrates an artist who is a master of using color and light in his photographs."
- Pete Souza, Photographer